Media management a casebook approach
Kerala State Central Library catalog › Details for: Media management : a casebook approach /Welcome to CRCPress. Please choose www. Your GarlandScience. The student resources previously accessed via GarlandScience. Resources to the following titles can be found at www. What are VitalSource eBooks? For Instructors Request Inspection Copy.
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The book tackles these questions from varying perspectives and levels of analysis, through chapters by scholars of news sociology and media management. Your request to send this item has been completed. Show related SlideShares at end. Daniel Riffe.
Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills.
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Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item As the media industries have undergone drastic transformation, the authors of Media Management: A Casebook Approach have created a timely and appropriate response. The 5th edition book teaches students how to manage legacy media organizations, how to cope with change, and how to start their own media organizations. It is a valuable addition to the tools available for training future media leaders. Stephen Lacy, Professor, Michigan State UniversityThe fifth edition of this impressive book focuses on innovation both inside legacy media organization and in the burgeoning world of entrepreneurs. Diverse and engaging case studies complement guidance on building ethical relationships, fostering creativity, managing change in a global environment, and planning for the unpredictable.
Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles. This volume explores the relations between politics and various types of media as expressed in different areas of the world, namely Europe, Asia, the Americas, and the Middle East. Such a complex landscape calls for a multiplicity of analytical tools and cannot ignore specific socio-political, geographic, linguistic, and cultural contexts which may be overlooked when approached from a global perspective. In this volume, a combination of senior scholars and young experts from a wide range of disciplines, such as discourse analysis, international relations, and cultural studies, come together in a conversation which recognizes the media as a global phenomenon without neglecting its local specificities. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
The media plays an important political role of its own in promoting and discussing policies, as well as conveying representations of mexia and ideology. It also provides grounding for the next decade--which will feature demographic workforce mefia and emerging technologies--by paying close attention to diversity and technology. Description Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. If you want to establish your own media firm: Read this book.
Description Media Management: A Casebook Approach provides a detailed consideration of the manager's appraoch in today's media organizations, highlighting critical skills and responsibilities. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Items Subtotal. WorldCat is the world's largest library catalog, helping you find library materials online.